怎样把握创新的本质.pdfVIP

This article originally appeared in the January 2008 issue of The journal of high-performance business Cover Story II How to capture the essence of innovation By David Smith and Craig Mindrum The key to successful innovation is an internal network that actively involves people throughout the organization in the vibrancy of discovery and dialogue, and provides the means to distill the fruits of that dialogue into value-generating ideas. Slowly but surely, the understanding of “inno- there is cause for celebration: Each year, vation” among executives and management more than 600,000 patents are granted thinkers is growing in sophistication and nuance. around the world, and more than 30,000 Instead of descending into self-congratulatory new consumer products are introduced in management-speak, a number of studies have the United States alone. On the other hand, demystified the subject, suggesting something if innovation is “new stuff that creates approaching a consensus about what innova- shareholder value” (an informal definition tion is, and the various flavors it comes in. that Accenture finds useful), the news is less