[企业管理]精心整理：奥美品牌管理全集200余页_绝对经典.ppt

96 122 123 124 126 128 129 23 24 25 26 27 48 49 50 51 53 54 56 57 59 61 63 64 66 68 69 71 73 74 91 1996 was a big year for Dove - in fact it has meant - a new chapter for Dove. 92 93 94 95 95 持续投资在品牌的建立上,尽管在财务或 景气困难时。 Continue investing in brands even when the financial goals are not being met. 避免换个领导人,换个品牌策略,换个广 告公司,换支广告影片。 Avoid the mindset of change the manager, change the brand strategy, change the advertising company, change the commercials? 1 Corporation Brand Operating companies Subbrands Masterbrand plus (sub) brands Product brands 步骤 6:Step 6: 品牌责任归属组织运作Brand responsibilityOrg