龙盼盼 商务英语谈判.doc

课程论文 The Influence of Cultural Differences on the International Business Negotiation 文化差异对国际商务谈判的影响 班级 学号 姓名 2014 年 6 月 20 日 The Influence of Cultural Differences on the International Business Negotiation 1 Introduction With the accelerated development of economic globalization, the economic cooperation activities all over the word become more and more universal, and the importance of international business trades are getting obvious gradually. International business communication and cooperation have been all-around spread out. International business negotiations are also much more frequent and closer than before. The differences between Chinese and Western cultures are bound to become the factor which is most difficult to control. International business negotiation has become an important link in international business activities. It is not only an economic exchange and cooperation, as well as the communication among cultures. Cross-culture is the biggest characteristic of international business negotiations. Because of cross-culture, quite a lot of negotiations fail. With China’s accession to the WTO, there are more and more problems need to be faced by enterprises, business negotiations relate to the success of business activities and the survival and development of enterprises. Thus, the cross-cultural obstacles in business negotiations are getting more and more attention. Therefore, paying attention to cultural differences is a critical factor in international business negotiations. It is of significance that understanding the cultural backgrounds of the parties, because it helps to avoid the conflicts brought by cultural differences. It is necessary for us to understand correctly the cultural backgrounds and their differences of countries and regions. Based on that, we are supposed to foster strengths and circumvent weaknesses, and then develop the negotiating tactics in order to prevent the emergence or intensification of conflicts and win the