牛津高中英语模块4第一单元reading公开课.pptVIP

Compare the two types of ads Consolidation: Advertisements, which often use (1)_______ language and (2)______ images, play an important (3) _____ in our lives. There are two main (4)_____ of advertisements.One is called (5)_________ advertisements, which are meant to (6) ______ a product or (7) _____ .But they don’t tell (8) ________ the (9)_______ truth. Another one is called PSAs, which use (10)_______ and (11)________ images and (12)_______ language,are often placed for (13)____.They (14)____ with many social (15)______, which often affect public (16)______. Discussion What positive/negative effects advertisements have on our lives? Homework: T /F 1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA. * ad.flv hi.flv Sedal Shampoo Everything is possible! Commercial ad Public service ad 1) What do advertisements encourage people to do? 2) What are PSAs meant to do? To buy a product or service or believe in an idea. To educate people about health, safety or any other issue which affects public welfare. Skimming Reading Strategy How to read expository writing（说明文） introduction of subject supporting details conclusion para.1 para.2 What is an ad? para.3-4 Does an ad tell people the complete truth？ para.5 Public service ads para.6 Reliance 可信度 Purposes 目的 Methods used places found PSAs Commer-cial ads exam-ples 广告词 Differences Similarities Types of ads ? ? ? ? ? ? ? ? _____________ language ______________images Methods used Places found Similarities Billboards Newspapers Magazines The internet Radio Television persuasive exciting attractive original Careful reading PSAs Comme-rcial ads Types