BUSINESS PLAN GUIDE - 原版.docx

BUSINESS PLAN GUIDE/article/38308-1Executive Summary/article/38308-2Business Description/article/38308-3Market Strategies/article/38308-4Competitive Analysis/article/38308-5Design Development Plan/article/38308-6Operations Management Plan/article/38308-7Financial Factors/article/38308-1Executive SummaryWithin the overall outline of the business plan, the executive summary will follow the title page. The summary should tell the reader what you want. This is very important. All too often, what the business owner desires is buried on page eight. Clearly state what youre asking for in the summary./article/38308-2Business DescriptionThe business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.Market StrategiesMarket strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales./article/38308-4Competitive AnalysisThe purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle./article/38308-5Design Development PlanThe purpose of the design and development plan section is to provide investors with a description of the products design, chart its development within the context of production, marketing and the company itself, and create a development budget that will enable the company to reach its goa