本土跨国公司分析.docVIP

本科生学期论文 摘 要：旅游产业已经成为全球经济势头发展最强劲、规模最大的产业之一。世界旅游组织指出，20世纪90年代后期旅游业已超过石油、汽车等产业，成为第一大产业中部地区旅游业，，提升整体竞争 关键词：中部地区；旅游产业；产业链 The Industry Chain Analysis of the Tourism in Central Region Abstract: The tourism industry has become one of the most robust development momentum, the global economy one of the largest industries, The World Tourism Organize defines that In twentieth Century, the late 90s,world tourism has more than oil. automotive and other industries. becomes China’s top pillar industry. The overall optimization of the future tourism industrial competitiveness and industrial chain, Tourism industry is a positive development in the middle area of China’s industry. is a breakthrough in the rise of central China, China is rich in tourism resources, the central area various types, traffic location advantages, resources and brand value is high, service facilities tourism market has a larger space for development. From the actual situation of the tourism industry, the existence of market orientation degree is low, the industry value chain cooperative competition is not enough, interest distribution industry chain and cooperative mechanism has not yet been established, the bottleneck links of the industry chain and many weak links etc. these problems obstruct the further development of Tourism. In this paper, by the present situation of the tourism in Central China, Reveals the main problems existing in the development of the tourism industry, Contribute to the optimization of the tourism industrial chain, Has the important practical significance to enhance the overall competitiveness of tourism industry. Keywords: the central area; tourism industry; industry chain  目 录 一、旅游产业链的概念及特征·······························································（······································································（······································································（···························································（2） （一）旅游的产业地位及规模····