Week 3.(Innovation的) ppt.1.pptVIP

Plan for Week 3 I. Reading: At the Forefront of Innovation 9:00 –10:00 II. Case 10:10– 11:25 III. Listening: 11:35 –12:00 Starting Up 1. What makes business people successful? (for Groups:1, 3, 5,7) 2. What are successful companies? (For groups: 2, 4, 6, 8) (Discussion time:10 min.) Successful business people They work hard They are incredibly curious and eager to learn. They work on themselves and never quit! They are extraordinarily creative. They are self-reliant and take responsibility. Know their job thoroughly 8. They are good at managing people under them 9. They have a clear idea of the direction of their business 4. They can make a profit  Successful companies 1. often have well-known brand names 2. are good places to work 3. have been in existence for some time 4. have strong management team 5. are financially successful 6. learn from the mistakes of unsuccessful companies 7. have sometimes been in existence for only a short time 8. were sometimes unsuccessful ones that have been taken over and turned round. Reading: At the Forefront of Innovation Para. 1—4 fringe边缘 pulp纸浆 Fortuitous幸运的 de facto实际上 phrase阶段 Para.5—7 Stick to one’s brief: 照章办事 Sprawl 散乱地延伸 Conglomerate大公司 Outstrip超过 Flair天资 Para. 8—10 Forefront最前沿 Offset抵消 Single-handedly独自的 Fulsome过度恭维 Logistics Defy使不能 Snap at one’s heals:和某人激烈地竞争 daunting 使人畏缩的 Read 1-4 paragraphs of the article and answer the following questions: 1. Country of origin 2. Chief executive 3. Chief executive’s main objectives Read the rest of the article, and answer the following questions Case Study Current situation Break Describing organization Learn to describe an organization in the following parts. 1. the company structure 2. Hierarchy 3.Responsibilities/functions 4. Titles 5. Affiliates Describing company structure The company consists of five main departments. The marketing department is made up of three units. The sales department is divid