外文翻译原文旅游服务贸易的国际竞争力：罗马尼亚的案例.docVIP

外文翻译原文--旅游服务贸易的国际竞争力：罗马尼亚的案例 Chapter 12 The International Competitiveness of Trade in Tourism Services Evidence from Romania Ana Bobirca and Cristiana Cristureanu 121 Introduction Tourism is the only service activity that can potentially provide trading opportunities for all nations regardless of their level of development However it is also a sector where there is clearly an uneven distribution of benets that is largely dependant on countries ability to strengthen their performance in the global economy which in turn requires improving their competitiveness Since the beginning of the 1990s Romania has experienced major changes in its tourism exports volume growth rate and structure These disparate uc- tuations have all inuenced the relative competitive position of Romania on the international tourism market and have been associated with changes in its tourism trade balance In the same time the new and more heterogeneous Euro- pean architecture has induced signicant changes in Romanias regional tourism competitiveness Against this background the paper attempts to suggest a framework for assessing the international competitiveness of Romanias tourism services trade by focusing on the relationship between competitiveness and tourism trade performance To this end the rst part starts by introducing the concept of international competitiveness and by presenting evaluating and systematizing key issues of the complex analysis on international competitiveness The paper subsequently consid- ers the relationship between export performance and international competitiveness as well as its relevance for international tourism The second part includes a macro overview of the tourism sector focusing specically on its importance to the econ- omy The third part of the paper sets out in detail the framework for calculating the proposed measures of comp