东区 16Q1 阿迪达斯零售培训季度报告及OC部分.pptxVIP

阿迪达斯零售培训部2016年第一季度培训报告（东区）;1、第一季度零售培训工作总结(P3-P7) Summary of 1th Quarter Retail Training;培训概述：本季度公开课在青岛举办，与以往最大不同是由东区与北区联合举办。通过这一措施，旨在为客户培训员提供一个更为宽广的交流平台，便于两区培训员的相互交流与学习。本次公开课中，新增加了SP产品体验运动会的环节，希望借此来让客户培训员们将产品与运动需求有更为直观的体会与了解，并在转训过程中，能够从消费者的角度出发，以提升产品培训的适用性。而在NEO与Originals的培训环节，也增加了消费者调研环节，从消费者口中了解第一手信息，对产品卖点以及挑战点做事先的应对。此外，在课堂培训环节，也根据客户培训员的不同需求，采用阶梯式的授课模式。 The open course of this season was held in Qingdao. The most different was it’s joint OC by East and North region. The purpose for the change is to provide a wider platform for customer trainer to communicate and learn from each other. In the OC, there was a product experience and sports session, which aimed to know the needs from sports deeply. So that customer trainers and deliver the product training f rom consumer point of view, which can improve the feasibility of the product training. In NEO and Originals training, we added consumer research session, so that we can get first hand information from consumer and prepare unique selling point and solution of challenge in advance. Moreover, we also provided different training course for different level trainers during the classroom training. ;;;;;;;;SUMMARY-KIDS KIDS课程在自学基础上的测试正确率73%，而经过线下讨论与学习，大家的理解度达到了77% The test result after self study was 73, but it increased to 77% after classroom training. 处理异议反斗城及店铺转训环节,学员的互动演练非常活跃，更了解产品卖点的同时,也学习了如何做好店铺转训。 Sales practice of handling objections and store coaching were very welcomed;（b）从零开始做培训 New trainer orientation;（c）东区KPI项目 KPI program;（d）E-learning学习竞赛 E-learning Competition;（d）E-learning学习竞赛 E-learning Competition;事项 Items;Thank you！;培训概述：本季度公开课在青岛举办，与以往最大不同是由东区与北区联合举办。通过这一措施，旨在为客户培训员提供一个更为宽广的交流平台，便于两区培训员的相互交流与学习。本次公开课中，新增加了SP产品体验运动会的环节，希望借此来让客户培训员们将产品与运动需求有更为直观的体会与了解，并在转训过程中，能够从消费者的角度出发，以提升产品培训的适用性。而在NEO与Originals的培训环节，也增加了消费者调研环节，从消费者口中了解第一手信息，对产品卖点以及挑战点做事先的应对。此外，在课堂培训环节，也根据客户培训员的不同需求，采用阶梯式的授课模式。 The open course of this season was held in Qingdao. The most diff