2010年第一季度地产市场报告.pdfVIP

research Q1 2010 Greater china Quarterly retailers keen to expand In the first quarter of 2010, the growth of retail sales in Mainland China accelerated amid the government’s efforts to stimulate domestic demand. The value of retail sales reached RMB3.64 trillion in the first quarter, representing a 17.9% year-on-year rise—2.4 percentage points more than the average growth in 2009. National sales of automobiles, furniture as well as home appliances and audio-video equipment surged 39.8%, 37.6% and 29.6%, respectively. Meanwhile, retail sales in Beijing, Shanghai and Guangzhou also saw strong growth, jumping 15.2%, 16.6% and 17.0%, respectively. According to China’s Ministry of Commerce, expansion by international retailers is expected to continue on the Mainland in 2010. International brands have started looking for retail space again, after sales have emerged from last year’s trough. Louis Vuitton and Ermenegildo Zegna will both open flagship stores in Lippo Plaza in Huaihai Road, Shanghai, while Qianmen Street in Beijing, which reopened in the third quarter of 2009, has attracted international brands such as HM, Starbucks, Swatch Q1 2010 Greater China Quarterly and Nike, as well as 14 local, brand-name retailers. International brands now account for around 30% of the total retailers in Beijing’s Qianmen Street area.