苹果取消iPhone耳机插孔引争议.docxVIP

苹果取消iPhone耳机插孔引争议For months, Apple watchers have been puzzlingover how the company would sell consumers on theidea that scrapping the iPhone’s headphone jack was a benefit, not a nuisance.好几个月来，苹果(Apple)观察家对这样一个问题感到困惑：该公司将如何说服消费者相信，取消iPhone的耳机插孔是功能升级，而不是一个恼人的问题。Many pundits predicted a backlash against removing a technology that, however old, remainedin faithful daily service to hundreds of millions of people.许多评论人士预计，移除一项每日忠实服务于亿万人的技术（无论它怎么陈旧）将招致反弹。Few, however, predicted quite the kind of negative reaction that Apple provoked duringWednesday’s iPhone 7 launch event, with critics taking to Twitter en masse.然而，很少有人预测到苹果在周三iPhone 7发布会上引发的那种负面反应，批评者纷纷在Twitter上吐槽。To prepare its pitch, Apple had plenty of experience to draw on with when making this type ofshift.就准备说辞而言，苹果在作出这种转变时有足够经验可以借鉴。In 2008, when Steve Jobs pulled the MacBook Air out of a brown paper envelope, it lacked theCD drive that was standard on other PCs, allowing the new notebook to be much thinner thanits competitors.2008年，当苹果创始人史蒂夫?乔布斯(Steve Jobs)从一个牛皮纸信封取出MacBook Air时，人们发现这款全新设计的笔记本电脑没有PC上都有的CD驱动器，这使它比竞争对手更薄。Jobs predicted, accurately, that soon software and media would be delivered over theinternet, rather than on discs.乔布斯准确地预测，软件和媒体很快会通过互联网交付，而不是光盘。We don’t think most users are going to miss the optical drive, he said. The MacBook Air wasbuilt to be a wireless machine.我们不认为大多数用户会怀念光驱，他说，MacBook Air的设计宗旨就是一款无线机器。The iPhone, just a year old at that point, was also built to be wireless.那时刚满周岁的iPhone也以无线为设计宗旨。But the 3.5mm wired headphone socket has endured thanks to its simplicity, reliability anduniversal compatibility.但3.5毫米的耳机接口由于其简洁性、可靠性和普遍兼容性而被保留了下来。When Phil Schiller, Apple’s marketing chief, took tothe stage in San Francisco on Wednesday, heportrayed the port as a hangover from the 19th century that was standing in the way of 21stcentury progress.当苹果的营销主管菲尔?席勒(Phil Schiller)周三走上旧金山的舞台时，他把这种接口说成是19世纪遗留下来的产物，阻挡着21世纪的进步。Our smartphones are packed with technologies and we all want more, which meant