浅析凡客诚品(北京)科技有限公司网络营销策略.docVIP

扬州大学本科生毕业论文 PAGE I PAGE 9 扬州大学本科生毕业论文 浅析凡客诚品（北京）科技有限公司网络营销策略 摘要：随着互联网技术的发展和传播，网络营销也开始兴起并快速发展，并成为未来营销发展的一大趋势。作为一种新的市场营销方式，企业在网络营销策略的选择过程中应具有其独特及侧重的地方。企业要想在当前这种竞争激烈，机遇也多的营销环境里取得成功，选择正确的营销策略是关键。本文选择了当前在网络营销中比较引人注目的凡客诚品（北京）科技有限公司作为研究对象。在结合凡客诚品（北京）科技有限公司所处的宏观行业环境及其具体市场现状的基础上，来分析凡客诚品（北京）科技有限公司的网络营销闲现状，以及采用了哪些具体的网络营销策略。紧接着在凡客所采用的网络营销策略里面发现它存在的问题和不足之处，分析问题的原因并提出解决的对策和方法。以期为凡客诚品（北京）科技有限公司的成长提供帮助。 关键词：网络营销，营销策略，凡客诚品 Abstract:With the development and dissemination of Internet technology, network marketing began to rise and develop quickly, and it would be the future development of a major trend in marketing. As a new marketing approach, unlike traditional marketing, the focus of business marketing strategy in the network s-election has its own unique place. The key to make companies success is to make the right marketing strategy at such a highly competitive marketing environment .The topics chosen vancl , which is in the more compelling in the network marketing in the current, as the object of study. on the basis of the analysis of macro-industry environment and the specific mark-et situation, to analyze the current status of vancl, and the use of What specific marketing strategies. Followed we can find it inside the existing problems and deficiencies in the marketing strategies adopted by vancl, then analyze the problems and propose solutions to the causes of the measures and methods. To provide assistance for the growth of vancl. As an Internet company, where customers performance of the main problems is not good enough for the brand image, product quality control efforts are not high, logistics services, and many details of the deal are not in place, there is still lacking. I think, to solve these problems, mainly through changes in advertising strategy, enhance product terminal expression, the establishment of appropriate quality supervision and logistics monitoring system, increase investment and the establishment of appropriate logistic