国际营销16版名词解释.docVIP

1.?Define?the?following?terms:? ??international?marketing??P9? ??International?marketing?is?the?performance?of?business?activities?designed?to???plan,?price,?promote,?and?direct?the?flow?of?a?companys?goods?and?service?to????Consumer?or?users?in?more?than?one?nation?for?a?profit.???? uncontrollable?elements??P10? ??The?elements?of?business?environment?which?beyond?the?the?control?of????companies.?? ??SRC?Self-Reference?Criterion??P14? ??An?unconscious?reference?to?ones?own?cultural?values,?experiences,?and?knowledge????as?a?basis?for?decision.? ??Global?Awareness??P16? ??Tolerance?of?cultural?difference?and?knowledge?of?cultures,?history,?world?market????potential,?and?global?economic,?social,?and?political?trends. BOPMs??P48? ??Bottom-of-the-pyramid?market:?A?new?concept?introduced?into?the?discussion?of????developing?countries?and?markets.?They?are?not?defined?by?national?borders?but????rather?by?the?pockets?of?poverty?across?countries.? ??Sustainable?development??P68? ??A?joined?approach?among?those?(governments),businesses,?environmentalists,?and????the?others)?who?seek?economic?growth?with?wise?resource?management,?equitable????distribution?of?benefits?and?reduction?of?negative?efforts?on?people?and?the????environments?from?the?process?of?economic?grows??? ?Define?the?following?terms culture??P82? ??Culture?is?the?human-made?part?of?human?environment----the?sum?total?of??knowledge,?beliefs,?art,?morals,?laws,?customs,?and?any?other?capabilities?and?habits????acquired?by?humans?as?members?of?society.?or?P85?is?the?sum?of?the?values,????rituals,symbols,?beliefs,?and?thought?processes?that?are?learned?and?shared?by?a????group?of?people,?then?transmitted?from?generation?to?generation.?? ??culture?value??P92? ??A?cultures?values?are?its?ideas?about?what?is?good,?right,?fair,?and?just.?See??how?culture?values?influnence?various?types?of?business?and?market?behavior?comes?from?seminal?work?by?Geert?Hofstede.?? ??culture?sensitivity??P98? ??Being?attuned?to?the?nuances