《商务英语》难懂词汇注解.docVIP

Chapter 1 The Long March 1．China’s economic development in 2003 2. Grey Worldwide: 课文讲解 1． which is image-driven (p. 1) 2．joint venture (p.2) venture 一词的含义是：a business enterprise involving some risk in expectation of gain, 即“追求利润但有某些风险的企业”，因此joint venture在此是指“合资企业”。 3. distribution channels (p.2) distribution channel是指the set of firms and individuals that take title, or assist in ransferring title, to the particular product or service as it moves from the producer to the consumer（在产品和服务从生产商向消费者转移的过程中取得这些产品或服务的所有权或者帮助转移所有权的企业和个 人）。实际上它指的就是我们平常所说的middlemen（中间商），主要包括批发商(wholesaler)和零售商(retailer)。 4. premium brands (p. 2) 这里指的是products regarded as superior in quality and sold at a higher price，高档品牌的商品。 5. status-conscious domestic consumers (p.2) 对社会地位十分敏感的国内消费者，也就是，为了满足虚荣心、显示自己的社会地位或表明自己 属于社会上层而不惜大把花钱买高价商品或进口商品的人。 6．Meidi (p. 2) 广东美的电器公司，在澳大利亚、加拿大、欧洲、中国香港、南美，和美国等地设立了办事处。现已将其英语名称改为Midea。 7. white goods (p. 3) 8. ABN Amro Securities (p. 4) 荷兰银行所属证券部 9. Unilever (p. 4) 10. Laocai (p. 5) ：老蔡酱油，中国台湾品牌，现已被联合利华公司收购。 11. Coty (p. 5) 美国科蒂化妆品公司 12. …believes the brand----overhauled, repackaged and resold at a premium---- can give Tsingtao a run for its money in overseas markets (p. 5) 句子中的三个过去分词overhauled, repackaged and resold at a premium，实际起到一种条件 从句的作用(if ……)。另外，give Tsingtao a run for 的意思是“与…进行激烈的竞争/争夺”。整 句话可以译为：…相信， 假如对该品牌进行改造、重新包装后再加价销售，那么它就可以跟青 岛啤酒在海外市场上拼一拼了。 13. Yue-Sai Kan Cosmetics (p. 5) 靳羽西化妆品公司 14．Cult: a particular fashion or style, e.g. in art, music or writing, that is followed with great interest and keenness by a fairly small groups. A cult movie/cult brand. His music has become something of a cult. 15. What is brand? A name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a productor service-identity. Chapter 2 The New Economy Definitions to New Economy The term new economy has been bandied in the 1990