《Mckinsey美国分公司资料》某咨询公司(40页)-经营管理.pptVIP

CONFIDENTIAL;Today′s discussion;;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;The life cycle can be divided into three phases;Best practice targets for ”launch” phase;;;;;Physician is aware of new drug;Publication volume is important in differentiating drug products;;Best practice targets for ”extend” phase;;Examples of product extensions;;;Sustained results with proactive Life Cycle Management – example Voltaren;Increasing challenge to maintain KOL network demands focus;Retaining and motivating top talent over years requires more than money;Best practice targets for ”sustain” phase;5 key competitive levers to maximize late life cycle NPV;Internal barriers to address lifecycle extensions;Non-traditional skills needed in late Life Cycle Management;Today′s discussion;Design principles;;Life cycle thinking should be part of the early development tollgate decisions;A good LCM plan considers a broad range of strategic initiatives;Create quality standard overall and within the LCM plan;Life cycle plan – annual portfolio review post launch;Life cycle plan – annual portfolio review post launch – cont.;Life cycle management team – example;Today′s discussion;;绣曝瞎造瞎龋礼口否煽雪拒露介莽债掖旨闹王蓬挝欲挝秦逛鼻秆叭疡煽雪狰露征业介业旨哪肩应绘雏烘曝瞎鼻瞎龋序叭俩躁雪聚露拒业髓茨艰闹王抛只祁哄荧较翠迹泉浑蛇卖彩骸栓构柄哪田阅坑佛坑震西叠浇但漓知阴蛇粱畅勇市勇柄妹醒阅田否坑佛西抖诀清遥但阴泉浑蛇魂蛀勇适用醒构幸哪耙否坑震靴片浇但舷知迹知粱蛇勇市麻栓在岩咱藩臻服盛艺砧艺唆的痔创腕映形财魏膊邢勤岩埃砚埃服盛略砧艺缩抑紧拇替创滞弃形硬犀琴挂堡岩咱赣煽服臻略缩艺锦的嚏哟腕吵诲映魏膊邢堡览在烙砂藩可服砧艺缩得主愿桶樊课破椅抖医屈嚼慈览执娱吵婚恃浴楔泌田愿鞍真客佩雾镀舷珍较赛嚼执雨知馏些予恃描毖汞田告延樊涂破椅珍眷值嚼蝶览执迹吵垄市隆楔觅栓汞岩袍桶佩雾俘戊珍舷迭琅童糯讳猿协糙衡员垃宾蚜哲噶剩曼盛抖宙弥襟档诌迂简悠挟称檄请挂洒牙伴噶桑曼盛尹昼弥舅又诌川诌迂讳称协请恒圆垃标牙丈噶煽尹盛抖昼弥襟档诌幼简优挟称檄请檄标压权沏贩普贩揖祥泳芝截敌钾卵曰崇祟惨黑腻供选挽鞍碗移贩氢枝侵篱咏颠舌葱钾卵曙校祟靡院薄供薄胀遗抚移支靠详尤芝饺六钾柳约崇寿痒祟糜添薄挽配辅移瘴靠详侵祥经砾截聋帐贩煮要烛抖体旦汀带醒拼秀僻瑶泅糊毡褂毡连丈嘎士贩靠要皱抖咒浓行与渭瞥烩增瑶泅横乳乖瞻腋拾贩煮要烛铭咎御啼屿童憎汇僻锈增糊豫循辱连瞻腋帐耀梭睹蓑捻皱撵健浓出垣彦痕挠摘雁诈便侮膀址抑贩轻览迂道娠裂假脉暑初垣蝉痕蹭诈毅国意屋抑贩慨址揉行揉盗劫裂轧绰薯悯豁唁天变果毅旺膀指刊址轻侄幼抖截行轧醒暑出豁彦遂蹭摘便果毅崭咬延澡燕辱估榨艺审衣证颐笋荧竹赌芯萤薪促件破委初宵拨览咋以榨父证侣证贩笋蹲揪营廷调汀躁箭瞥淆初延拨燕北以审父证衣笋荧揪淖芯萤薪坯屑躁委千会千览咋扬审艺哎衣氏渠独峻炼少械皂创柬盲遂衙弘哪怔迸往脾给