河北经贸大学市营销期中测试河北经贸大学市场营销期中测试.docVIP

True of false 1.Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers. Marketing creates task utility, but not time or place utility. Micro-marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. The marketing concept means that a firm emphasizes making a profit above all other objectives. A firm that makes products that are