普华永道——Proposal-SRF020313.pptVIP

1st draft proposal SRF Limited For SRF Limited Internal Review Only For SRF Limited Internal Review Only China Market Study 1st draft proposal March 2002 SRF Limited * Background SRF Limited (SRF) is planning to expand its business and capture a share of the refrigerants’ (HCFC /Refrigerant 22, HFC/Refrigerant 134a) market in China. To achieve this objective, SRF Limited realizes that it must have an adequate understanding and assessment of the refrigerants’ market in China. Consequently, SRF limited has met with PwC in Shanghai discussing the market study requirements and requested a proposal from PwC. Based on our understanding of SRF Limited’s objectives and meetings with SRF limited, we have developed this 1st draft proposal for SRF Limited to review. * Overall Objectives To help SRF limited assess current and near future (year 2002~2007) conditions and dynamics in China’s refrigerants’ (HCFC22 HFC134a) markets regarding to the followings: Potential market size / demand Segmental markets Customer study Competitive landscape Distribution structure Raw materials supply Macro conditions / trends * Focus Subjects* According to our meetings with SRF Limited in Shanghai, we have determined that following areas will be our main focus areas This will not preclude possible gathering of other relevant market important to SRF Limited when time and budget permit ①Potential Market Size / Demand Market size in China in the year 2002 to 2007 Key market features and drivers of demand Current future demand / supply scenario ②Segmental Markets The standards to segment Market size of each segment Prices patterns in each segment Quality of various brands in the market Packaging preference across segments Credit terms in the market ③Customer Studies Identifications of unsatisfied customer needs Value proposition for different customer segments Key buying factors Where to buy * The specifics will be determined in Pha