【美联英语】双语阅读早期的耐克公司.docVIP

小编给你一个美联英语官方免费试听课申请链接： /test/waijiao.aspx?tid=16-73675-0 美联英语提供：早期的耐克公司 One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate headquarters in Beaverton, Oregon. Forbes magazine identified Nikes president, Philip Knight, as the 53rd-richest man in the world in 2004. But Nike has not always been a large multimillion-dollar organization. In fact, Knight started the company by selling shoes from the back of his car at track meets. 世界主要运动鞋生产商之一，2002年销售额超过100亿美元的企业就是耐克，公司总部位于俄勒冈州的比弗顿。《福布斯》杂志 2004年将耐克总裁菲利浦·耐特列为世界第 53位首富。但是耐克并非一直就是一个身价千亿美元的机构。事实上，耐特创建他的公司是从在田径运动会上，在他的汽车后备箱兜售球鞋开始的。 In the late 1950s Philip Knight was a middle-distance runner on the University of Oregon track team, coached by Bill Bowerman. One of the top track coaches in the U.S., Bowerman was also known for experimenting with the design of running shoes in an attempt to make them lighter and more shock-absorbent. After attending Oregon, Knight moved on to do graduate work at Stanford University; his MBA thesis was on marketing athletic shoes. Once he received his degree, Knight traveled to Japan to contact the Onitsuka Tiger Company, a manufacturer of athletic shoes. Knight convinced the companys officials of the potential for its product in the U.S. In 1963 he received his first shipment of Tiger shoes, 200 pairs in total. 在20世纪50年代末，耐特是美国俄勒冈大学田径队的一位中跑运动员，教练是比尔·鲍尔曼。作为美国顶级田径教练，鲍尔曼还以他善于制造运动鞋而闻名，他企图使鞋子更轻，更好地吸收冲击力。从俄勒冈毕业后，耐特在斯坦福大学继续他的研究生学业；他的MBA论文就是关于运动鞋的营销。他一拿到学位就去日本和运动鞋生产商鬼家虎公司进行了洽谈。耐特使公司官员确信他的产品在美国市场的潜力。在1963年，他拿到了他的第一批虎鞋的运货，共 200双。 In 1964, Knight and Bowerman contributed $500 each to form Blue Ribbon Sports, the predecessor of Nike. In the first few years, Knight distributed shoes out of his car at local track meets. The first employees hired by Knight were former college athletes. The company did not have the money to hire experts, and there was no established athletic footwear industry in North America from which to recruit those