新编剑桥商务英语module7.ppt

11.distrust 12.stuff 13.overload 14.website 15.outgoing 16.knockback 17.stationery 18.warehouse 19.alternative 20.personality Introduction to Proposal Writing Basically, proposals are persuasive presentations. Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest. Introduction to Proposal Writing How to write Three steps: Problem 问题 Analysis 分析 Solution 对策 Format: proposals can use various delivery media,such as letter, fax, email,memo,etc. Module 7 7.1 Business Topic: Sales Brainstorming: sales VS marketing 2 Reading 1: Skimming Comprehenson 3 Reading 2: Vocabulary, grammar 4 Speaking: Comparing jobs 5 Description and comparison of jobs 1 Description and comparison of jobs 1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why. * doctor / vet * fighter pilot / airline pilot * school teacher / university lecturer * politician / journalist * manager of a company / manager of a charity sales VS marketing Marketing is everything that you do to reach prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them. Its the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing and direct mail. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. Its anything that engages you with the customer on a personal level rather than at a distance. MSF （无国界医师组织）is a ?humanitarian-aid non-governmental organization best known for its projects in war-torn regions and devel