天正集团南汽地块项目市场专项调研报告.doc

天正集团南汽地块项目市场专项调研报告 天正南京中央路南汽北地块项目住宅部分前期市场调研报告 保密级别：一级 目录 目录··················································································································································1 序 言··········································································································································6 报告摘要··········································································································································7 报告结构··········································································································································7 主要研究结论··································································································································7 项目调研背景说明··························································································································8 1. 入选本次调研的典型楼盘情况································································································8 1.1 南京市2005年各片区高端及中高端商品住宅定义······················································8 1.2 本次调研的南京市各大片区中高、高档商品房项目····················································8 2. 消费者调查说明·····················································································································10 3. 本项目市场背景资料研究······································································································10 4. 城中、鼓楼北部版块特征调研······························································································13 第一部分 区域市场环境研究执行方案·····················································································15 1. 2002-2004年南京市中高端、高端房地产发展状况分析···················································15 1.1 02-04年南京市中高端、高端商品住宅用地供给情况追踪及未来预测·····················15 1.2 2002-2004年南京市中高端、高端商品住宅市场规模及变化特点·····························17 1.2.1 02-04 年的南京市中高端、高端商品住宅市场总体供应量及总体消化量·············17 1.2.2 02-04 年的南京市中高、高端商品住宅市场分区域供应及吸纳情况