第七章 Cross-Cultural Communication and Negotiation 跨文化沟通与谈判 国际企业与跨文化管理课件.ppt

Cross-Cultural Communication and Negotiation Six Chapter Objectives: 六个学习目标： 1.DEFINE communication; examine examples of verbal communication style; explain importance of message interpretation 定义沟通的含义；考察几个语言沟通风格的例子；阐释对信息进行解释的重要性 2.ANALYZE common downward and upward communication flows of international communication 分析在国际沟通中常用的上行和下行沟通 3. EXAMINE language, perception, culture of communication; nonverbal barriers to effective international communication 考察阻碍有效国际沟通的语言,知觉,文化和非语言障碍 4.PRESENT steps to overcome international communication problems 提出能够解决国际沟通问题的措施 5.DEVELOP approaches to international negotiations that respond to differences in culture 开发应对不同文化情景的国际谈判法 6.REVIEW negotiating and bargaining behaviors that can improve negotiations and outcomes 回顾可能会出改善谈判成果的不同谈判技巧及讨价还价行为 Overall Communication Process Communication: The process of transferring meanings from sender to receiver. 沟通： 是将信息从发送者传递到接收者的过程 On surface appears straightforward 这是一个相当直接的过程 However, a great many problems can result in failure to transfer meanings correctly 然而,存在很多问题可能导致正确信息传输的失败 Verbal Communication Styles Context is information that surrounds a communication and helps convey the message 情境：是沟通环境的信息，并帮助信息的传播 Context plays a key role in explaining many communication differences 情境在解释许多沟通差异时起到主要的作用 Messages often highly coded and implicit in high-context society (e.g., Japan, many Arab countries) 在高情境的社会中,信息常常高的编码并很含蓄（例如在日本和许多阿拉伯国家） Messages often explicit and speaker says precisely what s/he means in low context society (e.g., U.S. and Canada) 在低情境社会信息很明确且说话者精确的说明其要表达的意思(例如美国和加拿大) Explicit and Implicit Communication Major Characteristics of Verbal Styles Major Characteristics of Verbal Styles Verbal Communication Styles Indirect and Direct Styles 间接地和直接的方式 High-context cultures: messages implicit and indirect; voice intonation, ti