基于普通高等农林院校学生生源特点的立体化教学改革初探与尝试——以市场营销课程为例.docVIP

基于普通高等农林院校学生生源特点的立体化教学改革初探与尝试——以市场营销课程为例 陆森 甘肃农业大学经济管理学院 X 关注成功！ 加关注后您将方便地在 我的关注中得到本文献的被引频次变化的通知！ 新浪微博 腾讯微博 人人网 开心网 豆瓣网 网易微博 摘????要： 有别于教育部重点高等农林院校的省属普通高等农林院校, 其生源具有省内考生占大多数且农村考生居多的明显特点;在教学中针对普通农林院校学生生源特点开展立体化教学, 是提高教学水平、提升人才培养质量的有效方式。以目前各高等农林院校广泛开设的市场营销课程为例, 从教学目标、教学内容、教学方法、实践教学方面构建普通农林院校立体化教学模式, 并对具体构建内容进行进一步详细介绍分析, 通过不断的尝试与探索提出存在的问题并加以改进完善。 关键词： 高等农林院校; 生源特点; 立体化教学; 作者简介：陆森 (1978—) , 女, 甘肃兰州人, 讲师, 硕士, 从事市场营销课程教学研究。 收稿日期：2017-05-10 A Preliminary Study of Three-dimensional Teaching Reform Based on Characteristics of Students in Agricultural and Forestry Universities——Taking Marketing Course for Example LU Sen School of Economic Management, Gansu Agricultural University; Abstract： The provincial agricultural and forestry colleges and universities are different from those affiliated with the Ministry of Education. Their students have the obvious characteristics: the majority of students are from the province and the rural students account for a large proportion. In the teaching, according to students characteristics, three-dimensional teaching is an effective way to improve the teaching quality and the personnel training quality. Taking Marketing Course for example, this paper constructs the three-dimensional teaching mode of ordinary agriculture and forestry colleges from the aspects of teaching objectives, teaching contents, teaching methods and practical teaching, and makes a detailed analysis of the concrete construction contents. At the same time, the existing problems are pointed out by continuous trial and exploration in order to improve and perfect the mode. Keyword： higher agricultural and forestry colleges; students characteristics; three-dimensional teaching; Received： 2017-05-10 2014年国家统计局统计数据显示, 我国普通高等学校数共计2 529所。在我国现有高校中农林院校无疑是其中的重要组成部分。截至2000年, 我国高等农林院校有6所划归教育部直属, 有15所与综合性大学或其他高校合并, 其他的则均划归地方政府管理。到2004年全国髙等农林院校本科招生数为6.4万人, 而同年底, 全国有独立建制的普通高等农林院校37所。随着国家对三农问题的关注与对农业领域投入的加大, 农林院校的人才培养也日益受到重视。省部共建的普通农林院校作为地方人才培养的重要力量, 教学及人才培养模式与普通本科一般院校教