Chap008 Strategy Formulation and Implementation International Management Culture , Strategy and Behavior 国际企业管理文化战略与行为课件.pptVIP

下载本文档

64
0
约8.65千字
约 32页
2018-01-09 发布于重庆
举报
版权申诉

Chap008 Strategy Formulation and Implementation International Management Culture , Strategy and Behavior 国际企业管理文化战略与行为课件.ppt

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Chap008 Strategy Formulation and Implementation International Management Culture , Strategy and Behavior 国际企业管理文化战略与行为课件

Facebook的中国战略扎克伯格最近在斯坦福大学的一场演讲中谈到，“今年的个人挑战是我每天花1个小时学习中文，我尝试理解这门语言，它的文化，它的心理定势。中国是这个世界如此重要的一部分，如果没有这10亿人口，你如何能将全世界连接起来？” Important business strategies Employed by born global firms are global technological competence(技术竞争) unique products （特殊产品） development, quality focus（质量导向） leveraging of foreign distributor competencies（国外渠道导向） 8-* Strategy Formulationand Implementation chapter eight Chapter Subjects Meaning, needs, benefits, approaches of strategic planning process for MNCs Basic international strategy options Basic steps in strategic planning How MNCs implement strategic plan Specialized strategies for emerging markets and international new ventures Strategic Management Strategic Management: the process of determining an organization’s basic mission and long-term objectives, then implementing a plan of action for pursuing the mission and attaining objectives Where are we going? How we go there? Continuously changing international environment Benefits of Strategic Planning Benefit for long-term operation Evidence for effectiveness of planning is mixed. Strategic planning does not always result in higher profitability Approaches to Strategic Planning Economic Imperative(经济规则导向) Administrative Coordination（行政协调） Political Imperative（政治规则导向） Quality Imperative（质量规则导向） (1) Economic Imperative: Economic imperative focused MNCs employ worldwide strategy based on cost leadership, differentiation, and segmentation Strategy also used when product is regarded as generic and therefore is not sold on name brand or support service（价格而非品牌） Often sell products for which large portion of value is added in upstream activities（上游活动）of industry value chain（全球供应链管理） Research and development Manufacturing Distribution (2) Political Imperative MNCs using political imperative are country-responsive; approach designed to protect local market niches These MNCs often use country-centered or multi-domestic strategy Success of product or service depends heavily on Marketing Sales Se