Opinion Survey on LCSD’s Performing Arts Programmes 2004.pdfVIP

LC Paper No. CB(2)120/06-07(01) Opinion Survey on LCSD’s Performing Arts Programmes (2004) Background and Survey Objectives The Leisure and Cultural Services Department (LCSD) commissioned MDR Technology Ltd. to conduct an opinion survey on its audience and non-audience of the performing arts programmes from November 2004 to January 2005. The objectives were to study: a) their demographic and socio-economic profile, b) the reasons for their attending or not attending LCSD performing arts programmes, c) the evaluation of the programmes they attended and the non-audience’s programme preference, and d) their opinions on the publicity channels for the programmes. Survey Methodology and Enumeration Results 2. The target population was people aged 15 or above. 4 054 audience drawn from 46 LCSD’s performances organized by the Cultural Presentations Office and the Festivals Office completed a questionnaire and 2 009 non-audience was interviewed by telephone. The response rate was 83.9% and 71.2% respectively. Major Findings AUDIENCE SURVEY (a) Demographic and Socio-economic Characteristics 3. The audience profile was as follows: a) 61.9% was female and 38.1% was male. b) 78.6% were adults of age 20 to 59. 1 c) 54.7% were of education level at tertiary or above. d) 61.8% were employed, with professionals at 28.5%. e) Within the 37.1% unemployed, 14.2% were students. f) 57.7% had a monthly income of $10,000 or more while 13.9% earned more than $50,000. g) 64.4% studied or worked in the urban areas h) 45.5% resided in the New Terr