《国际市场营销》试卷（8 卷）.pdfVIP

《国际市场营销》试卷（8 卷） 课程 《国际市场营销》授课教师 考试时间 考试班级 姓名 学号 题号 一 二 三 四 五 六 七 八 九 十 总分 得分 请将答案写在答题纸上，在本试卷上做答无效。 一、选择题（每空 1 分，共 20 分） 1. The key issues facing a manager whose firm is practicing a _______ are creat ing customer value, maintaining customer satisfaction, and building long-term relationships. A) Production orientation B)Sales orientation C)Simple trade orientation D)Market orientation 2. Many market-oriented firms are giving employees more authority to solve cus- tomer problems on the spot. This approach is called A)Employee-related marketing B)Delegation C)Empowerment D)Teamwork 3. In a sales orientation, the customer, not the seller, defines value. A)True B)False 4.One of Phillipe Ortizs difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is still tied culturally to business models that work in the Philippines. These models do not work in the United States. The obstacle that Mr. Ortiz is facing may be identified as being which of the following? A)xenophobia B) SRC (self-reference criterion) C) globalism D) racism E) intellectual challenges 5. _____________ is generally a problem when managers from affluent countries work with managers and markets in less-affluent countries. A) Xenophobia B) Racism C) Cultural backlash D) Ethnocentrism E) Global redlining 6. There are certain criteria that all who wish to deal with individuals, firms, or authorities in foreign countries should be meet. All of the following would be among these criteria EXCEPT: A) open tolerance. B) flexibility. C) humility. D) ability to adjust to varying tempos. E) all of the above are among the criteria. 7 Customs that must be recognized and