住宅室内装修消费前期之消费者决策行为模式pdf.pdf

立 論 M9213108 宅行 Consumer Decision Process Model in the Early Phase of Housing Refurbishment 李 年 M9213108 論 行 數 42 立 年度論 李 宅行 金度 力不了 不行略 EKB 流理論 行立 行略 更 行行 1. 行 2. 行 3.行 便北年行 20 行行 錄 行 理 1. 行 不 宅宅 狀狀異度 便 行 2. 行識 例 3. 行 來漏 識力不不 行 I Thesis Title Consumer Decision Process Model in the Early Phase of Housing Refurbishment Name of Institute National Taiwan University of Science and Technology Graduate date January 17 , 2005 Degree conferred Master Name of Student Lee , Chao-Sheng Advisor Tu , Kung-Jen ABSTRACT This research intended to employ the EKB consumer decision process model as a framework to study the household’s decision behavior in the early stage of housing refurbishment projects. The objectives of this research are: 1. To investigate household’s behavior in ‘recognizing the need to refurbish’. 2. To study household’s behavior in ‘searching for information of refurbishment firms’. This research used convenience sampling method to select 20 households who have had housing refurbishment projects within this past year in the Taipei area. This research conducted in-depth interview with each household and recorded how he recognized the need to refurbish his residence, and how he sear