商务英语习题库.docVIP

Unit 1 Text A Exercises Ⅰ. Discuss and answer the following questions. Why could employees at PG be intimidated by Lafley’s diligence? Did the PGers have great expectations of Lafley at the beginning when he took office? How do Lafley and Jager differ in personal styles? What did the policy of “a more outwardly focused, flexible company” mean to PG? What is PG known for when people think of its culture? What is “brand management”? When did the PGers begin to turn against Jager? How does Lafley conduct his work as a CEO? What is Lafley’s approach to selling PG’s products? What is the lesson Lafley learned from Jager’s biggest mistake, namely, criticizing PG people Ⅱ.Decide whether the following answers are true [T] or false[F]. Mr. Lafley is at a routine meeting with Mr. Antoine at the beginning of the article. [ ] There are dozens of management layers at the PG Company. [ ] For 15 years before Lafley took over, PG had developed only one successful new brand. [ ] PG started out as a maker of soap and candles. [ ] Lafley was successful because he was conservative. [ ] Lafley would have opposed a decision to have larger number of the employees at PG fired. [ ] PG was the first to sponsor the soap opera as a means of promoting sales. [ ] None of the products introduced by Jager became popular. [ ] PG people turned against Jager mostly because the share price of the company fell sharply. [ ] Top PGers talked more freely after Lafley became the CEO. [ ] Investors like PG’s acquisitions as its earnings grow quickly. [ ] Ⅲ. Paraphrase the following sentences. It shows his determination to nurture talent and serves notice that little escapes his attention. (para.1) He is living proof that the messenger is just important as the message. (para.7) No destiny his been more challenged than PG’s research and development operations. (para.11) At this time, the dynamics of the industry were changing an power shifted from manufacturers to massive retailers, Through all this, much of