《英语学习》unit 2.pptVIP

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《英语学习》unit 2

Unit 2 Advertising Contents: Part I: More information about the Text Part II: More skills about Practical Writing Part III: Practice makes perfect Practical training Part I More information about the Text The definition of advertising Advertise, advertiser, advertisement advertising The merits and demerits of ads Classification of advertisement Four functions of a successful advertisement Famous ads The definition of advertising: Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Media are the means of the dissemination of advertising, including newspaper, magazine, broadcast, TV program, billboard and mail. The newspaper, magazine, broadcast and TV are called the four main media of advertising. Moreover, any kind of objects or tools can be a medium for the advertisement, such as airplane, train, bus, building, neon light, movie, package, exhibition, and etc. The merits and demerits of advertising: With the growing influence of mass media, advertising invades every aspect of our lives. Whenever we turn on the TV, look through a newspaper, open the mailbox, or surf on the Internet, advertisements would immediately jump into our sight. As they make things so attractive, we often end up buying things that we do not really need. Advertising not only adds to the price of the goods, thus harming the consumers interest, but also imposes a kind of materialistic value upon the audience. More information about advertising: Advertise, advertiser, advertisement advertising (I) advertise: advertise (vi vt) (在报纸、广播、电视上)为(产品等)做广告 E.g. We should advertise for someone to look after our children .   我们应登广告找一个照看孩子的人。   advertise in newspapers / magazine 在报纸或杂志上做广告 E.g. She advertised for her lost son in the evening paper .   他在

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