毕业公演企划书.docVIP

畢業公演企劃書 Graduate Project Proposal 公關組 Public Relations廣告宣傳方向及理念 Publicity Concept 3 可期效益 Expectable Benefits 3 工作內容 Tasks 4 組員工作分配表 Jobs Assignment 4 宣傳方式 Advertise Manner 5 宣傳道具 Advertise Properties 5 器材 Equipments 5 經費預算明細表 Budget 6 贊助價目表Sponsor Price List 6 海報設計理念Poster Design Concept 7 海報 Poster 7 工作時程示意圖表 Working Chart 7 工作進度表Working Schedule 8 廣告宣傳方向及理念 Publicity Concept 校內宣傳以海報張貼為主，邀請卡發各單位，以電子卡形式寄發至各大專院校，商圈將張貼宣傳海報；會加強網路宣傳部份以吸引更多觀賞人潮。To achieve satisfying promotional outcome, we plan to post advertisements of the show on campus, as well as areas around the Feng Chia Night Market. Furthermore, we will send out invitations to the faculties and other universities in Taichung region. In addition, we will publicize through the Internet, on which ads will be posted. 可期效益 Expectable Benefits 第一屆畢業公演“花樣年華”於啓垣廳演出，兩天皆座無虛席；外文系的首次畢業公演獲得熱烈廣大的迴響。第二屆畢業公演“芝加哥”於育樂館演出，兩天演出也創造出近千人觀賞的佳績；首次嘗試的歌舞劇演出令人為之驚嘆，也廣受好評。第三屆畢業公演“偵探兩個扮”，於啟垣廳演出，其中詭譎的劇情吸引了許多人到場參觀，演員們的戲劇張力加上一幕到底的設計令許多觀眾留下深刻的印象。承襲學長姐們的精采演出，各具特色的表演讓外文系的畢業公演一直以來都受到大家的注目，本屆畢業公演也期許能得到觀眾熱烈的掌聲。 此次演出宣傳品預計有海報、邀請卡、節目單等，宣傳品上皆會印製贊助單位之商標及印上單位名稱，另外也會有贊助單位之廣告版面於節目單之中，相信其宣傳廣告效益不容小覷！ The first annual graduation performance Miss Young, took place in the Qiyuan Hall, with all of the seats full for the two-day performance, which also received much praise from the audience. The second annual graduation performance Chicago, was also held over two days and nearly 1,000 people attended. This first attempt at a musical was a pleasant surprise for the audience and received much acclaim. To build on the achievements of the first two years, the third annual graduation performance promises to be highly outstanding. Last year, The Real Inspector Hound performed in the Qiyuan Hall, the compelling and changeful plot draw a lot people to watch this play. The dramatic expression of the actors plus the design of the setting impressed the audience. Follow the steps of our seniors’; the graduation plays with different themes have attracted various people. We bel