TESLA营销分析.ppt

LEARN FROM TESLA MOTORS Elle OVERVIEW 1. Introduction of TESLA MODEL S 2. Marketing strategy 3. Learn from TESLA TESLA MOTORS （Since 2003） Teslas CEO—— Elon Musk ——NO engine ——Power supply: LITHIUM BATTERY Instead of lead battery ——A range greater than 200 miles per charge ——“everything above is your imagination space” ——LARGE inside space ——Accelerating in SILENCE FULLY ELECTROMOBILE KEY —— car model NO BUTTONS Simple is fashion. DESIGN THE SIMPLEST Has its own app to control the car CONSOLE MEDIA APP A 17-inch tablet PC A computer system using 3G network BASE ON THE INTERNET 1% creation 99% execution Successful enterprise Car models Ⅰ Tesla Roadster —— sport car US$109,000 Ⅱ Model S, Model X —— luxury sedan $57,400 Ⅲ SUV (2014) Ⅳ Electronic car to the average customer Rich people first —— early adopters “New technology in any field takes a few versions to optimize before reaching the mass market and in this case it is competing with 150 years and trillions of dollars spent on gasoline cars.” ——Elon Musk Partnership DAIMLER (GERMANY) TOYOTA (JAPAN) PANASONIC —— battery cell GROUP LOTUS —— chassis (底盘) Selling cars without dealers Apple and Starbucks Hiring former Apple and Gap Executive George Blankenship as Vice President of Design and Store Development An internet technology corporation rather than a motor corporation. On June 29, 2010 Tesla Motors launched its initial public offering on NASDAQ. The first American car maker to go public since the Ford Motor Company had its IPO in 1956. THANKS 05/25/2013 PRESENTED BY ELLE MENGYING SONG.