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TESLA营销分析
LEARN
FROM
TESLA MOTORS
Elle
OVERVIEW
1. Introduction of TESLA MODEL S
2. Marketing strategy
3. Learn from TESLA
TESLA MOTORS (Since 2003)
Teslas CEO—— Elon Musk
——NO engine
——Power supply: LITHIUM BATTERY
Instead of lead battery
——A range greater than 200 miles per charge
——“everything above is your imagination space”
——LARGE inside space
——Accelerating in SILENCE
FULLY
ELECTROMOBILE
KEY —— car model
NO BUTTONS
Simple is fashion.
DESIGN THE SIMPLEST
Has its own app to control the car
CONSOLE
MEDIA
APP
A 17-inch tablet PC
A computer system using 3G network
BASE ON THE INTERNET
1% creation
99% execution
Successful enterprise
Car models
Ⅰ Tesla Roadster —— sport car US$109,000
Ⅱ Model S, Model X —— luxury sedan $57,400
Ⅲ SUV (2014)
Ⅳ Electronic car to the average customer
Rich people first —— early adopters
“New technology in any field takes a few versions to optimize before reaching the mass market and in this case it is competing with 150 years and trillions of dollars spent on gasoline cars.” ——Elon Musk
Partnership
DAIMLER (GERMANY) TOYOTA (JAPAN)
PANASONIC —— battery cell
GROUP LOTUS —— chassis (底盘)
Selling cars without dealers
Apple and Starbucks
Hiring former Apple and Gap Executive George Blankenship as Vice President of Design and Store Development
An internet technology corporation rather than a motor corporation.
On June 29, 2010 Tesla Motors launched its initial public offering on NASDAQ.
The first American car maker to go public since the Ford Motor Company had its IPO in 1956.
THANKS
05/25/2013
PRESENTED BY ELLE
MENGYING SONG.
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