浅析汉字字体设计在平面设计中应用.docVIP

重庆工业职业技术学院 毕业设计（论文） 课 题 名 称： 专 业 班 级： 学 生 姓 名： 指 导 教 师： 黄月、赵海如、欧阳长城 二O一六 年 三月 摘要 字体设计在平面设计中主要是字体创意与字体的版面编排。好的字体创意或好的字体版面编排,无形中就创造了平面设计中视觉的亮点,同时也起到了画龙点睛的作用。与此同时的,随着文字图形化的加强而逐步也美化,我们可以将每一个单独的文字看做一个精致的图案,两者之间在不断的相互促进并相互作用着。同样,它们也相互区别着,图形比文字更主观、更直接、更富于变化与创造力,而文字在传递信息的准确度上要远远优于图形,但形式上不如图形灵活,略显单一。,中文的存在是一个具有民族特性的设计作品,是独具魅力的存在,而书法艺术则是将文字图形化的一个重要表现形式,它将中文推到另一个高度,作为我国灿烂文明中的一颗璀璨明珠,在设计领域中应用的越来越广泛,随着它在包装设计中应用范围的不断扩大,它为我们提供了极其丰富的设计元素,不但使包装作品更有民族特点,还使得书法艺术焕发了蓬勃的生机。研究字体设计的形式美感在平面设计中的应用,并着重于书法艺术在平面设计中的运用,尝试在论述文中各相关内容时,阐述字体设计的形式美感在平面设计中的重要意义与应用。 关键词：字体造型 平面设计 形式美感 图形化 书法艺术 Abstract The font design in graphic design is mainly the layout of the font and font layout. Good creative typeface or good font layout arrangement, virtually created visual graphic design highlights, but also played a role in the finishing touch. At the same time, with the strengthening of the text graphics and gradually also beautify, we can be every single text as a delicate pattern, between the two in constant interaction and interaction. Similarly, they are also different from each other, graphics, more subjective, more direct, more wealth and creativity, and the text in the transmission of information is far superior to the accuracy of graphics, but the form is not as flexible as the graphics, a bit simple. Is the so-called national is the world, the existence of Chinese is undoubtedly a design works with national characteristics, unique charm, and the art of calligraphy is an important form of graphics and text, it will push Chinese to another height, as a shining pearl of Chinese Chan rotten civilization and applied in the design of the field more and more widely, with continuous expansion of the scope of its application in packaging design. It is we provide extremely rich design elements, not only makes the work to pack more national characteristics, also makes the art of calligraphy Hwan vigor.