商务沟通教学（东北财经大学）lecture 4.pptVIP

Things to Consider When Considering Channel and Media Urgency Formality Permanency Complexity Need for interpretation (ambiguity) Time required for feedback Cost Amount of information conveyed Habit Efficiency … Ways to Communicate Two-Way, Face-To-Face IN PERSON Communicate an unpleasant or highly emotional message that may be subject to misinterpretation, a persuasive message, follow-up to a complex written message, or a personal message. Two-Way, Face-To-Face TRADITIONAL GROUP MEETING Provides an optimal communication environment for discussing and reaching consensus on critical issues. Two-Way, Face-To-Face VIDEO OR TELECONFERENCE Provide an optimal communication environment for discussing and reaching a consensus on critical issues when members are geographically dispersed. Two-Way, Not Face-To-Face TELEPHONE CALL Deliver or obtain pleasant or routine information instantly. (advantages vs. disadvantages) Two-Way, Not Face-To-Face VOICE MAIL MESSAGE Leave message the receiver can reply to when convenient, eliminating telephone tag. (Wechat) Two-Way, Not Face-To-Face ELECTRONIC MAIL / INSTANT MESSAGING Deliver the same message to a large, dispersed audience; inappropriate for personal, confidential, or highly sensitive messages because of privacy issues. Contact colleagues while on the telephone or provide or seek general information. One Way, Not Face-To-Face Letter or memorandum Report or proposal Web page or Blog or wechat Text messaging Deliver written record of information internally or externally. Provide written record of procedures or policy. Communicate complex or lengthy information. Engage in a free-flowing dialog that ensures timely distribution and capture of knowledge about a topic of interest. Give immediate access to short, important messages that can be retrieved discreetly between events or detailed information that can be sent more accurately and easily than by voice mail. Message Persuasiveness Persuasiv