新编剑桥商务英语高级第三版 第61.doc

6.1 Purchasing power VOCABULARY Online trading 1 What does the word quality mean to you? 2 Read Peter Drucker definition. Do you agree? Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality. Peter F. Drucker, Management guru 3 Do you ever use eBay or a similar online trading place? Why? /Why not? 4 These items from an online feedback page describe buyers’ and sellers’ experiences. Explain what each underlined phrase means. O Item exactly as described. Highly recommended seller. You should buy from this seller. 1 Great buyer! Very prompt payment. Thanks. 28-Mar-10:15 2 Beautifully packaged and goods in mint condition. Would do business again. 27-Mar-10:05 3 A1! Efficient service and swift delivery. Pleasure to do business with. 25-Mar-13:47 4 Slight delay in despatch , but great communication. 21-Mar-12:11 5 Smooth transaction. Thanks. 15-Mar-08:08 6 Unreliable! This is the second time I have received goods not as advertised. 10-Mar-11:30 7 Item a bit marked but very reasonably priced. Saved $$$$. 28-Feb-20:40 8 Goods damaged in transit. Poor packing for high price. 20-Feb-14:25 9 Beware! Sold me a camera that wasn’t in stock. 16-Feb-21:14 5 Write feedback for the following two online trading experiences. John buys some jewellery for a friend’s birthday