ALLSTAR BRANDS′ OCM′S GROUP Marketing Plan.ppt

ALLSTAR BRANDS’ OCM’S GROUPMarketing Plan Allen Johnson Arooj Khan Company Information Mission Statement The Allstar Brands Pharmaceutical Division is a dependable provider of both ethical and over-the-counter cold and allergy solutions dedicated to providing our customers with unequaled symptom relief. Our focus is on creating high value for our customers by delivering an exceptional and highly effective and affordable product line while maintaining topnotch quality standards and ethics. Our aim is to satisfy our stockholders by emphasizing product satisfaction and symptom relief. We will continue developing and building the brand itself to satisfy the demands of the customers first and foremost. Target Market Analysis Product Information Allround Target Market Analysis Product Information ALLROUND OTC liquid formula 4hr multiple symptom relief. Reasonably priced for Average Income Families Nighttime relief Target Market Analysis Product Information ALLROUND+ OTC childrens’ liquid formula 4hr. multiple symptom relief. Less potent than Allround principally for children 12 and under. Economically priced for young families S.W.O.T. Analysis Strengths Weaknesses Opportunities Threats Strengths Diverse and dedicated management team Allstar maintaining substantial brand awareness Dedicated and credible information gathering resources Factory resources to diversify product line Sales force resources to expand product lines Awareness of changing external factors Allround products provide multiple symptom relief Streamlined product line Weaknesses High cost of goods sold; high overhead Inexperienced management team Failed to initiate a directed, focused marketing strategy Failed to state goals for product or company Customer satisfaction Declining net income Low Promotional Budget Low Budget will make it hard to thoroughly review market research. Liquid form. “?” Opportunities Allround brand name awareness Allround has class leading symptom relief High product tr