她喜爱湖南市场营销计划.docVIP

SHE LOVE HUNAN MARKETING PLAN market status SHE LOVE is a new weight-lose brand unveiled by Beauty Factory in 2005. Beauty Factory specializes in scientific research on Tea slimming field and operation of production and market. It is famous for its outstanding contribution and is praised as the Oriental Tea Expert. Based on the traditional tea culture, Beauty Factory made SHE LOVE rapidly become famous products ranking high in the sales scale of Hunan slimming tea in a shortly several months by virtue of its excellent quality and service and its special characteristics. SWOT analysis With the appearance of Hong Kong YIREN tea, herbal tea of SHE LOVE was under a greater pressure. To make effective competition strategies, here, wed like to analyze the strengths, weaknesses, opportunities, and threats it faced with. 2.1 Strengths First of all, Beauty Factory is a local entrepreneur and has a favorable market base and marketing channels. It can also make adjust and market operate reaction as soon as possible. Besides, SHE LOVE products are excellent in quality and has a good fame among consumers.2.2 Weaknesses With the popularity of herbal tea market, there exists a more and more fierce competitiveness and a fluctuate condition. 2.3 Opportunities There is a mature market share of herbal tea and it presents a pretty good trend of growth now.2.4 Threats YIREN is devoted in advertising to have a head-on competition with SHE LOVE which may end up with destruction to both sides. Market Prospect Nowadays, weight-lose tea market has experienced dramatic changes. There are four major changing and developing trends. One of these trends is that there has formed a rational purchase behaviors of obese people. The second one is that this kind of weight-lose market has stepped into an age of low profit and low price. The third one is that obese people will be more and the number of obese people in groups of different ages,areas and professions will be increased as with