大二综合英语教学资料：Unit 1 Communication.pptVIP

Case Study 1.Read the Background section, the letter from Aldo Renato to the editor of the company magazine, and the e-mail from the new Communications Director to KMB’s Chief Executive 2. Finish the following chart. Company KMB Activity Based in Structure Key Points of Aldo Renato’s letter to the editor of the company magazine Key points of Communications Director’s e-mail to KMB’s Chief Executive Construction and engineering Munich, Germany Manufacturing subsidiaries and associated companies all over the world Feels isolated and uniformed At recent sales conferences, other members of staff felt the same. Wants more information about new developments, e.g. the strategy behind a recent takeover Should share knowledge of best practice between the subsidiaries. New Communications Director should improve communications so that all staff are informed of the group’s strategy Renato’s complaint quite common Overseas staff do not have enough information about developments within the group, acquisitions, etc. Need to improve communication systems so as to strengthen sense of common purpose Case Study In your group, brainstorm possible suggestions for improving the communications system. If more than 3 ideas are suggested, please have a quick vote for each suggestion and shortlist the agenda into 3 items. And discuss the cost and advantage of each suggestion. Assignment Finish the exerceises in Practice File and check the answers. Thank You! L/O/G/O Unit 1 Communication Contents Glossary Starting up Vocabulary Listening Language Review Skills Case Study Reading 1. What do you think are the purposes of communication in business? 2. Can you list some forms of communication in business? Warmer Rreceived Understood Accepted Responses Purposes Your ideas Forms of communication Advantages Direct Sincere Get immediate response …… Advantages Fast Long distance Less nervous …… Advantages Convenient More information …… Telephone Internet Talking face to face Quotation Ev