大学课程国际营销Chapter 13.docVIP

Chapter 13—Distribution Management TRUE/FALSE 1. The best kinds of distributions systems are those that are flexible and are able to adjust to marketing conditions. ANS: T PTS: 1 DIF: Easy REF: p. 406 2. An intermediary is a person assigned in a company to track shipping of products. ANS: F PTS: 1 DIF: Moderate REF: p. 406 3. Because most marketers have a vested interest in the distribution of their products, they control the distribution systems from manufacturer to customer. ANS: F PTS: 1 DIF: Moderate REF: p. 406 4. A firms international market experience will cause variation in distribution patterns. ANS: T PTS: 1 DIF: Easy REF: p. 407 Knowledge of general business functions 5. Because only a few products are sold directly to ultimate users, an international marketer has to decide on alternative ways to move products to chosen markets. ANS: T PTS: 1 DIF: Moderate REF: p. 408 6. Channel width is determined by the number of institutions of each type in the channel. ANS: T PTS: 1 DIF: Moderate REF: p. 408 7. Intermediaries focus on sales and promotional activities. ANS: F PTS: 1 DIF: Moderate REF: p. 410 8. Foreign legislation affecting distribution and agents is an essential part of the distribution culture of a market. ANS: T PTS: 1 DIF: Easy REF: p. 411 9. Channels used by competitors may be the only product distribution system that is not accepted by both the trade and consumers. ANS: F PTS: 1 DIF: Moderate REF: p. 412 10. Management considerations have no effect on channel design. ANS: F PTS: 1 DIF: Moderate REF: p. 413 11. Staple items tend to have short channels. ANS: F PTS: 1 DIF: Easy REF: p. 414 12. Cost is the expenditure that is closely related to the capital dimension and is included at the beginning of establishing the channel. ANS: F PTS: 1 DIF: Moderate REF: p. 415 13. The term coverage is used to describe both the number of areas in which the marketers products are represented and the quality of that representation. ANS: