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文献出处:Matheson B. THE RESEARCH OF CREATIVE CULTURE PRODUCT DESIGN [J]. Journal of Management Development, 2017, 1(2): 55-64.
原文
THE RESEARCH OF CREATIVE CULTURE PRODUCT DESIGN
Matheson B
Abstract
Creativity and culture as the core of creative cultural products, with the creative design will be to create and promote cultural resources, and cultural skillfully combined with the product eventually translate into of commodity value and high-cultural value-added products. Creative culture product design is the material form of the subject, from concept to product performance characteristics of the transformation process is put forward. It is affected by the product theme, will be incorporated in the design, the demands of consumer’s elements using the product design to show personality characteristics and distinctive aesthetic feelings.
Creative culture product design need to integrate various sensory experiences to carry on the design, by bringing consumers sensory experience to strengthen the theme of the product, at the same time give people left a deep memory. Keywords: the creative cultural products, sensory experience, cultural associations
1 Introduction
Cultural creative industry is under the background of economic globalization the creativity as the core of the emerging industry, it depends on the designers wisdom and strength, with advanced technology creation and promotion of cultural resources, through the development and use of intellectual property rights to produce high value-added products, has great potential to create wealth and employment in the industry. Culture creative industry mainly includes industrial product design, costume design, advertising design, visual art design, environmental art design, radio, television, film, animation, media, and creative groups in aspects of software and computer services. In the cultural creative industry culture creative product design is one of the key;
it is the cultural resources into an importa
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