商务管理毕业论文：员工忠诚度评估和提高措施.doc

天 津 大 学 （高等教育自学考试） 本科生毕业设计（论文）任务书 管理与经济学部 办学点 商务管理 专业 班 设计（论文）题目： 员工忠诚度评估和提高措施 完成期限： 自 2013年 7月 1日 至 2013 年 10月 1日 止 一、设计（论文）原始依据（资料） 【１】仲里峰，高效人力资源实践对员工工作绩效的影响，2013 【２】Randall S.S.Ian C.M.Gainging Competitive Advantage through Human Resource Management Practices Human Resource Management,1984.23(3):241-255 【３】凌玲，卿涛，培训能提升员工组织承诺吗-可雇性和期望符合度的影响[J]2013,3 【４】南开管理评论，2013,16(3):127-139 【５】ARYEE S,WALUMBWA FO,SEIBU E Y M,etal.Imapact of high-performances work systems on Individual and Branch-level Performance:Test of a Multilevel Model of Intermadiate Linkages[J] Journal of Applied Psychology,2012,97(2)287-300 【６】六、进度安排 2013.7.1~2013.8.1 收集资料，研究分析 2013.8.1~2013.8.10 确定选题，开题报告 2013.8.10~2013.8.20 拟定论文提纲，提纲的修改 2013.8.20~2013.9.20 撰写论文 2013.9.20~2013.10.1 论文的修改和整理 2013.10.1~2012.10.3 论文答辩，装订成册】员工忠诚度是员工对企业的忠诚程度，它是一个量化的概念。忠诚度是员工行为忠诚与态度忠诚的有机统一。行为忠诚是态度忠诚的基础和前提，态度忠诚是行为忠诚的深化和延伸。一些企业的所谓企业文化建设,仅仅是写在纸上,挂在墙上,就是没有深入到员工的思想深处 Employee loyalty is the staff of the enterprise loyalty,this is a quantitative concept. Staff loyalty is the organic unity of the behavior loyalty and attitude loyalty.Behavior loyalty is the basis and premise of attitude loyalty and attitude loyalty is the deepning and extension of behavior loyalty.An enterprise to acquire great sucess,has a strong competitive power,not only to have core technology,good corporate culture,execellent talent,more important is the enterprise staff unite and common goal for the enterprise.So-called public firewood flame high,have a good cooperation between employees is the premise of to the enterprise has absolute loyalty.Some companies,however,the so-called enterprise culture consttuction,collective consciousness,just write on the paper,hanging on the wall,or chanting slogan “in factory,for family,common development”,is that there is no deep into the staff thought. Thus,rationalization,it is critical that the humanized management and distribution.Company only better attaches great importance to this problem ca