沃尔玛完整.pptVIP

Ten-Foot Attitude Whenever we come within 10 feet of a customer, we will look him in the eye, greet him and ask him if we can help him.” The Sundown Rule we strive to answer requests by sundown on the day we receive them. Price Marketing Save money, live better Price Marketing Class 10 Group ：Simply Who topped Fortunes Global500 in the year 2010?? As of the end of August 5th, 2010, there has been 189 Wal-Mart scattered in 20 provinces of China . Wal-Marts Strengths scene1 The Founder of Wal-Mart: Sam Walton The first true Wal-Mart was started by Sam Walton in 1962,in Rogers, Arkansas. Wal-Mart eventually became the largest retailer in the world. Three Basic Beliefs Respect for the Individual Service to the Customer Strive for Excellence The undeniable cornerstone of Wal-Marts success can be traced back to our strong belief in the dignity of each individual we view our associates as much more than a pair of hands to do a job, but also as a wonderful source of new ideas. Our people really do make a difference! ---- Don SoderquistSenior Vice chairmanWal-Mart Stores, Inc Every Day Low Prices Services Marketing Image Marketing Member system Locationschoose Services Marketing Image Marketing Member system Locationschoose Leading retail One—Stop Shopping Inside scene2 Wal-Mart’s Threats Wal-Mart surveillance of employees Quality and price of Wal -marts own product The services of Wal-Mart Inside Wal-Mart’s threats The distribution of Wal-Mart threat threat 1 surveillance The company said it was to the interests of the company. VS The employees said they have no right and privacy. threat threat 2 What is Wal-Mart’s own product? It is a monopolistic brand exploited and popularized by Wal-Mart with favorable price and guaranteed quality. Such as Great-Value, Mainstays, Simply Basic. But the problem is……… The price is too low The quality is bad threat 3 threat The services…… The attitude of server is n