商务笔译-8.pptVIP

Business English Translation Unit Eight Focus of the Unit 同位语从句 定语从句 被动语态的翻译 词性转换 翻译中主语的转换 Words Expressions (A) planning cycle continuous, real-time information system periodic analysis develop strategic flexibility an emerging consumer-interest area a clear and shared understanding a distinctive and farsighted view regenerate core strategies reengineer core processes be out in front rather than catching up the projection-based approach long-range planning adapt strategic decision making to real time 计划周期 持续、实时的信息系统 定期分析 发展战略灵活性 新型的消费者感兴趣的领域 清晰而一致的认识 清楚的有远见的观点 重新制定核心战略 重建核心过程 处于领先地位，而非追赶他人 基于预测的方法 长期规划方法 使战略决策符合实时要求 Sentence Translation Strategic market management, or simply, strategic management, is motivated by the assumption that the planning cycle is inadequate to deal with the rapid rate of change that can occur in a firm’s external environment. 战略市场管理，或者简单地说，战略管理，是由计划周期不足以应对公司外部环境快速变化的假设推动形成的。 Points for attention: 同位语从句 定语从句 Sentence Translation To cope with strategic surprises and fast-developing threats and opportunities, strategic decisions need to be precipitated and made outside the planning cycle. 为了应对战略上的突然变化以及快速产生的威胁和机遇，我们需要促成计划周期外的战略决策的制定。 Points for attention: surprises 突然变化 被动语态的翻译 Sentence Translation Recognition of the demands of a rapidly changing environment has stimulated the development or increased use of methods, systems, and options that are responsive. 对一个快速变化环境需求的认识，使得有响应的方法、体系和选择得以发展与不断使用。 由于认识到快速变化环境需求，人们开发或更多使用了快速响应的方法、体系和选择。 Points for attention: 翻译中词性的转换 n. → v. 比较：哪一种译法更符合汉语的表达习惯？为什么？ Sentence Translation In particular, it suggests a need for continuous, real-time information systems rather than, or in addition to, periodic analysis. 这种认识尤其表明我们需要的是持续实时的信息系统，而不是或不仅仅是定期分析。 need 翻译中的词性转换 Sentence Translation More sensitive environmental scanning, the identification and continuous monitoring of information-need areas, efforts to develop strategic flexibili