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2002/04/17 业务流程体系问卷调查报告公司岗位职责企业组织体制调研绩效考核组织结构设计方案战略咨询报告 Learning and Memory Overview What is Learning? Behavioral Learning Theories 行為學習 Vicarious Learning 代理學習 Cognitive Learning Theory 認知學習 The Role of Memory in Learning What Is Learning? 來自資訊與經驗的影響，而所產生的一種行為、情感以及思想上的相當持久的改變 Learning Theories behavioral learning emphasize the responses to external events cognitive learning stress the importance of internal mental processes The Consumer As a “Black Box”: A Behaviorist Perspective on Learning Behavioral Learning Theories Classical Conditioning 古典制約 Instrumental Conditioning 工具制約 Classical Cond