商务英语函电技能训练王黎明chapter7salespromotionchapter7salespromotion.pptVIP

Chapter 7 Sales Promotion Contents Objectives of Training To familiarize students with the basic knowledge of sales promotion in business negotiation； To enable students to know well the structure of letters aiming at sales promotion as well as related terms and useful expressions; To acquaint students with some names of stationery; To strengthen students’ ability to write letters on sales promotion. Probably Working Environment Song Ling，after graduating from business school 3 years ago，now serves as the sales manager in the Import Export Department of Ningbo Liwen Stationery Co. Ltd., which is a foreign trade company specializing in the export of various stationery items，including files, photo frames, photo albums, note clips, Pencils, erasers, pencil sharpeners, tape dispensers, spiral pads, notebooks, ball point pens, business card holders, file folders, Probably Working Environment document folders, and key rings. Since the early 1980s, the products have been mainly sold to many Asian and American countries and regions. At present, the company is planning to expand its business into European markets. Song then needs to share the responsibility by promoting their newly-developed products to the European markets. Probably Working Environment At the Hong Kong International Stationery Fair held during January 10 and 13, 2010, Song met Ms. Rob, a British businesswoman, who showed her interest in their stationery products, especially photo albums. But they didn’t have a detailed discussion because Ms. Rob had to return to handle something urgent. She only left a business card to Song Ling. Probably Working Environment After returning to the company, Song Ling decides to write a sales letter to Ms. Rob. Suppose you are Song Ling, you are expected to write a letter to Ms. Rob to express your wishes to sell your products to them. Training Guidelines Specimen letter Specimen letter great interest in our photo albums. But for some