商务英语函电王维平chapter3Chapter3章节.pptVIP

Chapter 3Business Negotiation Content Case 1 Case 2 Case 3 Learning aims An enquiry is a request for information. First real step in business negotiation Two categories: A general enquiry(一般询盘) and a specific enquiry(具体询盘) Writing Guidelines 1）Begin your letter by telling the source 2）Introduce your company 3）Be specific about what you want 4）persuade seller to make best offer Telling Resource Your firm has been recommended by Messrs. Johnson Co. in Paris, as leading exporters of handicraft articles. 2. We have obtained your name and email address from the website: Alibaba. Introduce your company 3. We would like to introduce us as one of the leading importers of handicraft articles in Canada. 4. We are a leading company with many years’ experience in the import of handicraft articles. 5. We enjoy a good reputation internationally in the circle of handicraft. What you want 6. We are very much interested in your brocade handbags, and would appreciate it if you will let us have information as to prices, quantity available, and the other relative particulars. 7. As we are in the market for brocade handbags, would you please send us a copy of your illustrated catalogue with details of your prices and payment terms? 8. Please quote us your lowest prices, CIF…, including our 5% commission. Persuasion General Inquiry Useful sentences 1. Your firm has been recommended by Messrs. Johnson Co. in Paris, as one of the leading exporters of handicraft articles. 2. We have obtained your name and email address from the website: Alibaba. 3. We would like to introduce us as one of the leading importers of handicraft articles in Canada. 4. We are a leading company with many years’ experience in the import of handicraft articles. 5. We enjoy a good reputation internationally in the circle of handicraft. Useful sentences 6. Our company is in the market for high quality jewellery box, aiming at high end market. 7. We are very much interested in your brocade handbags,