英语The manifestation of culture in advertisement.docVIP

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英语The manifestation of culture in advertisement.doc

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英语The manifestation of culture in advertisement

The manifestation of culture in advertisement Ⅰ Introduction Advertisement is a kind of art that can stimulate people’s desire of buying. It is a main part in the strategy of corporate image, and a bridge that lines the markets of many countries in the world. So, when the consumers buy the foreign products for their advertisements, they may accept the foreign culture more or less at the same time; On the contrary, it is unavoidable to use the foreign culture more or less while making international advertisement. Nowadays, in the face of varied, multifarious, ubiquitous and all-pervasive advertisement in the society, you may have realized your life style have already influenced by advertisement deeply, especially your behavior, dress style, diet and interests, etc. The advertisement has already become an indispensable part in modern life; even its great influence on people’s life and the moral concept about the achievement. Why is there so enormous influence in the advertisement? The answer is: Culture! So through the analysis of manifestation of culture in current advertisement, and the influence of culture in advertisement, this article is to reflect the manifestation of culture in the advertisement. Ⅱ Analyzing the Manifestation of Culture in the Present Ads. 2.1 Manifestation of culture between western and Chinese local products ads. The manners and customs are the collection of cultural traditions, the behavior tendency and the social prevailing custom, which are formed in the long history of a nation. They often have a big difference on the people of Chinese and western countries. Chinese nation think in the way of intuition thought, and western nation is logical thinking. The reflection of Chinese intuition thought is that Chinese nation has the overall standard idea. 2.1.1 Manifestation of Chinese unanimous that is different from western culture in ad. It manifested in many aspects of Chinese people’s daily life, like Chinese name with surname in front and