酒店管理浅谈海外海酒店的核心竞争力.docVIP

学号: 安徽冶金科技职业学院 毕业设计(论文) 题目: 浅目录 摘要································································3 关键词······························································3 一、酒店业的竞争形势··············································4 （一）竞争日益激烈·················································4 （二）竞争层次不断提高·············································4 二、核心竞争力的定义、内容以及作用·····························5 （一）核心竞争力的含义·············································5 （二）核心竞争力的内容·············································5 （三）核心竞争力的作用·············································6 三、海外海酒店的竞争环境··········································6 （一）酒店的外部环境················································6 （二）经济水平对酒店发展的影响······································7 四、海外海酒店的核心竞争力及不足································7 （一）企业文化······················································7 （二）企业服务质量··················································7 （三）企业管理制度··················································8 （四）企业人力资源··················································8 （五）企业品牌······················································8 （六）企业存在不足··················································8 五、提高海外酒店竞争力的几点建议·································9 参考文献·····························································10 致谢··································································11 摘要：马鞍山海外海皇冠假日酒店是洲际品牌大酒店，它能够在洲际上立足完全是凭借着自身的核心力量，“马鞍山海外海”是马鞍山上市公司马鞍山（洲际）有限公司的品牌，该酒店集团的总部设在杭州，马鞍上海外海一向注重硬件设施的豪华舒适，加上洲际有人的殷勤好客之道，成为适合洲际人文化的知名酒店品牌，因此本文对马鞍山海外海皇冠假日酒店的核心竞争力做一下浅谈，希望对马鞍山海外海皇冠假日酒店的竞争力有所了解，并对其酒店的发展起到一定的作用。 关键词： 酒店 竞争 核心竞争力 Analgses of Haiwaihai Hotel Core Cometitiveness Abstract: Ma an shan overseas sea crowne plaza is the intercontinental brand hotel, it can be based