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论广东中奥物业管理有限公司企业文化建设 摘要 21世纪企业之间的竞争，根本的就是企业文化的竞争，企业文化已成为决, 必将影响到企业的生存与发展。因此，企业文化建设对物业管理企业的发展至关重要。本文以广东中奥物业管理有限公司企业文化建设为例子，结合企业文化的三个层次来研究中奥物业的企业文化建设，对中奥物业企业文化建设存在的问题以及产生问题的原因进行分析和思考，为中奥物业企业文化建设的发展提出相应的对策，从而为中国物业管理企业文化建设发展提供一定的帮助。 关键词：企业文化；企业文化建设；中奥物业；社区文化 Concerning Guandong Zhongao property management Co., LTD enterprise culture construction ABSTRACT The 21st century the competition between enterprises is the fundamental enterprise culture of competition, the enterprise culture has become the key factor decided the prosperity of the enterprise. With the knowledge economy and economic globalization continues to develop, the enterprise competition becomes increasingly fierce, the enterprise culture construction is also more and more attention by enterprises in our country. Property management enterprises as emerging sunny industry, its cultural construction is good or bad, will affect the survival and development of enterprises. Therefore, the enterprise culture construction on the property management enterprises development is very important. Taking Guandong Zhongao property management Co., LTD. Is the enterprise culture construction as the example, combined with the three levels of enterprise culture to study Zhongao property enterprise culture construction, to Zhongao property enterprise culture construction as the existing problems and causes of problems are analyzed and thinking, the Zhongao property of the construction of enterprise culture development put forward corresponding countermeasures, so as to Chinas property management enterprise culture construction development provide certain help. Key words: enterprise culture; Enterprise culture construction; Zhongao property; Community culture  目录 1绪论 1 1.1 课题研究背景 1 1.2 课题研究意义 2 2企业文化的理论概述 3 2.1企业文化的内涵 3 2.2企业文化的结构 3 2.3企业文化建设的内涵 4 2.4企业文化建设的原则 4 3广东中奥物业管理有限公司企业文化建设现状分析 6 3.1公司简介 6 3.2中奥企业文化建设现状 7 3.2.1 企业文化精神层建设主要内容 7 3.2.2 企业文化行为制度层建设主要内容 8 3.2.3 企业为文化物质层建