【毕业论文】广东绿色天地食品有限公司网络营销研究.docVIP

毕 业 论 文 广东绿色天地食品有限公司网络营销研究  中 文 摘 要 随着互联网技术发展的成熟以及联网成本的低廉，互联网好比是一种“万能胶”将企业、团体、组织以及个人跨时空联结在一起，使得他们之间信息的交换变得“唾手可得”。市场营销中最重要也最本质的是组织和个人之间进行信息传播和交换。如果没有信息交换，那么交易也就是无本之源。现在企业都在采用网络营销的方式来，做企业推广，但当企业遇到无效的网络营销方案时，在先发优势上会落后于竞争对手。由于网络营销的特殊性，也由于其本身在传播上，成本上，效应上的特点，企业在选择网络营销时，如何有效利用成就效益型网络营销。 因为同类的产品已经非常多，竞争力非常大，企业如何更好地如何开展营销工作呢？从整体的角度来考虑，从而向效益型营销发展，从营销的分析定位到策划，从运营执行到分析调整到效益评估。网络营销的每一个环节都要渗透效益型网络营销的理念，有效嵌入到企业的营销活动中。企业网络营销策划就是很重要的一个过程。本文根据广东绿色天地食品有限公司网络营销存在的问题，结合现代考核的基本理论和公司的现状，提出一些优化网络营销的方法和建议。 关键词：网络营销 问题 策略 Abstract Along with the Internet technology maturity and development of network cost is low, the Internet is like is a kind of super glue will enterprises, institutions, social organizations and individuals across time and space coupling together, make the exchange of information between them become easy. The market marketing is the most important and the most essential is between organizations and individuals in information transmission and exchange. If there is no information exchange, then the transaction is also the source of the free. Now the enterprise is the use of network marketing way to, do enterprise promotion, but when enterprise meet invalid network marketing plan, prior hair advantage will behind rivals. Because of the particularity of the network marketing, also because of its itself in spreading, cost, the characteristics of the effect, the enterprise in the choice of network marketing, how to effectively use the efficiency of network marketing achievements. Because of the similar products have very much, competitiveness is very big, the enterprise how to better how to develop the marketing work? From the perspective of the overall consideration, and efficiency to the marketing development, from the analysis of the marketing positioning to planning, from the operation carried out by analysis of adjustment to the benefit evaluation. Network marketing every link to penetration efficiency network marketing concept, effec