chapter 10 Communication 《管理学》（双语）课程课件.pptVIP

Part　IV　　 Leading Chapter 10 　　　Communication Learning Objectives： After studying the chapter, you should be able to: 1．Explain why effective communication helps an organization gain a competitive advantage. 2．Describe the communication process, and explain the role of perception in communication. 3．Define information richness, and describe the information richness of communication media available to managers. Learning Objectives (cont’d) 4．Describe the communication networks that exist in groups and teams. 5．Explain how advances in technology have