英语--专业英语--第二章到第五章讲义.docVIP

Chapter Two Establishing Business Relations Steps to write the letter for establishing business relations 1.Show the source of information (how you learned of his company). ? Your company has been kindly introduce to us by… ? We learn through…that… ? We learn from…that ? On the recommendation of… 2. Briefly introduce your own company (the scope of your business,little “advertising” on your products or service) ? we wish to introduce ourselves to you as a … ? our lines are mainly… ? …fall within our business activities. ? we have been in this line… 3.Express the intention of writing the letter (what kind of business you want to do with them,e.g.to purchase their products, to enter into a joint venture with them,etc). ? we are willing to enter into business relations with you. ? we express our desire to… ? we are now writing you for … ? we are desirous of… 4. Express the wish of cooperation and early reply. ? we look forward to receiving… ? Hope to receive… ? Your early reply is appreciated. ? We are anticipating your answer. Steps to reply the Letter 1. Thank the reader for his interest in your company. · thank you for… · thank you for your interest in… · we have received… · your letter of August 8 has been received with thanks. 2. Show your interest in his wish of establishing business relations. ? Your wish of establishing business relations coincides with ours. ? This is also our desire. ? We shall be very glad to enter into business relations with you. 3. Express further action. ? we are sending you our catalog and pricelist… ? we shall be glad to have your specific enquiry. Sample letter 1 Dear sirs, Your company has been kindly introduced to us by Messrs. Freeman Co.Ltd.,Lagos,Nigeria, as prospective buyers of Chinese cotton piece goods. As this item falls within the scope of our business activities, we shall be pleased to enter into direct business relations with you at an early data. To give you a general idea of the various kinds of cotton piece good